Victorian era Liberty of London fabrics…

… sold to high fashion as well as Aesthetics.  They catered to those wanting fine quality textiles and trims like these tea gowns are made of.  The carrot orange is seen often in early 20th century gowns.  Today Liberty adjusts colors and designs to suit modern tastes.

(Photo: Liberty gowns vs. JW Waterhouse Pre-Raphaelite painting)