… in the mid-Victorian Era, although it got its start in reform and the early eras and in response to industrialization and mass production. They were a group of talented artists, poets, writers, and actors.
The leader was painter William Morris. He and architect Voysey designed houses together being fastidious about every detail from wallpaper to furniture, to window and fireplace proportions. Morris designed textiles and embroideries which he produced through his company Morris and Co.
Many of his original flowing organic designs are still used today, although the colors are adjusted to suit modern tastes.
(Fashion Plate: late 1880’s-90’s Aesthetic gown like Morris’)