Hirsch & Cie high fashion survived…

… two world wars, but increasing competition from ready-to-wear and rapidly changing fashion trends, ultimately led to Hirsch & Cie closing its doors in 1976.

The Hirsch & Cie building is once again the gem cherished by many an Amsterdammers. It is presently an Apple (MAC) computer store.

(Hirsch & Cie now a MAC store)