it outgrew its available space. Thanks to the high quality and well paying clients, notoriety of its models, and fame through art, it had a long run as a fashion house.
It was decided to say goodbye to the original buildings and build a new fashion house on the existing site, that suited its clients and offered enough space. The Hirsch & Cie as you know it today was built, and opened its doors in 1912.
(Photo: Sylvie Hirsch in a Hirsch & Cie design in 1950)