… the excessive ruffles & frills of his father’s designs, and his of the 1890’s in favor of rich fabrics in saturated colors which would show off women’s sensuous curves in flattering outlines.  The “outlines” concept was taken from that of Art Nouveau. (Photo: This 1910 evening gown flatters the …

…Jean-Philippe Worth’s, the new “Haute Couture” legend of Paris fashion, favorites to use.  The new gold lame’s and sensuous draping opened his mind to all sorts of uses.  He liked to combine the white and gold with high contrasting accent pieces in red and black.  Eventually, he would focus on …

.. Worth found his own clientele, and his own way.  His designs utilized the new synthetic fabrics with different color schemes and textures than his father had used.  The new fabrics draped differently and had different properties.  Mass production made different types of trims available too – beads, feathers, and …

… obviously experimenting and testing his wings.  He had been working alongside his father, famous Charles Worth all his life, so he knew the techniques and concepts; he knew the marketing strategies and methods of marketing.  What he had to grow into was his own style, rather than a modified …

… by Jean-Philippe overflowed with rich silk fabric, trimmings of intricate embroidery, ruffles, frills, & floating fine silk tulle like this 1902 ball gown.

… high fashion design legacy as he took design to yet another exciting stage when Norwegian royalty wore & marketed his gowns.  Queen Maud of Norway is perhaps his most famous client, known even today for her corseted, tiny waist and Princess silhouette. (Photos: The Norwegian Royals in about 1900 …

… Gaston-Lucien and Jean-Philippe took over their father’s business and succeeded in maintaining his high standards. Jean-Philippe’s designs in particular follow his father’s aesthetic, with his use of dramatic fabrics and lavish trimmings.  Jean0Philippe became a talent and notorious of his own merits, as well as being Charle’s successor as …

.. to use high quality and luxurious fabrics to make women of every size beautiful, while making himself a tidy profit. (Photo:  The Worth “Pelzmantel” – “Fur Coat”)

… of unique garments, new business structures including wholesale and designer-readymade, fashion shows/runways, and designer branding, along with 1000’s of examples in museums in Europe and the US today. (Extant example:1862 examples of American Worth Gown(featured) and travel dress (below)