… the excessive ruffles & frills of his father’s designs, and his of the 1890’s in favor of rich fabrics in saturated colors which would show off women’s sensuous curves in flattering outlines. The “outlines” concept was taken from that of Art Nouveau.
(Photo: This 1910 evening gown flatters the wearer by emphasizing sensuous curves and minimizing the frills while “pointing” at the things the designer wanted the viewer to focus on – luscious hips and breasts)