Focusing on luxurious materials…

… and exact fit, the Worth design salon had special lighting that made his customers look beautiful.  Clients would make selections & have their measurements taken right there in the work rooms.  His fame and notoriety was unique to other designers who would travel to the clients’ homes for custom fittings.  Worth’s customers came to him.

(Photo:  Countess des Portales in a Worth “costume” in the 1870’s)