… several designs for the SEASON, rather than let the customer dictate the design has had been the previous dressmaking practice by himself and other designers.
Worth would make a flamboyant introduction of the seasonal designs by putting them on live models who would show them in private sessions to the customers. People would pick from what they saw on the model.
These were the first fashion shows.
(Photo: Worth’s shop/salon in the 1870’s where he would have live models show customers the current seasonal designs)